Bluevine, a financial technology company, required a complete front-end refactor of its marketing site to improve performance, maintainability, and accessibility. The legacy PHP-based WordPress site was rebuilt using a modern React-powered stack, with a modular architecture designed to scale alongside the company’s rapid growth.
Custom Gutenberg blocks and ACF-based components were developed to give internal teams flexibility while preserving brand consistency. Accessibility best practices were implemented across the site, aligning with WCAG standards and performance benchmarks. Integration with HubSpot and Salesforce supported lead capture and CRM workflows, while Git-based workflows ensured efficient deployment and version control.
The result was a high-performance, WCAG-compliant site that improved usability, internal editing experience, and scalability across teams.
